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Apple Becomes Top Semiconductor Buyer in 2011

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Apple in 2011 became the biggest purchaser of semiconductors, beating out all other leading electronic manufacturers, including Samsung Electronics and HP, technology research firm Garner said on Tuesday.

Apple increased its spending on semiconductors 34.6 percent, from about $12.8 billion in 2010 to $17.3 billion in 2011, Garner estimated. That was enough to boost the company from the number three spot in 2010 to number one last year.

Samsung retained the number two spot for the second year in a row, though it also increased its spending on semiconductors 9.2 percent, from $15.3 billion in 2010 to $16.7 billion last year, according to Gartner. HP, meanwhile, dropped to the third spot from number one in 2010, decreasing its spending on such technologies 5.5 percent, from $17.6 billion in 2010 to $16.6 billion last year.

"Those companies that gained share in the smartphone market, such as Apple, Samsung Electronics and HTC, increased their semiconductor demand, while those who lost market share in this segment, such as Nokia and LG Electronics, decreased their semiconductor demand," Masatsune Yamaji, principal research analyst at Gartner, said in a statement.

Apple's success of the MacBook Air was another factor contributing to its increase in demand for semiconductor chips.

Dell, meanwhile, took the number four spot, buying about $9.8 billion worth of semiconductors in 2011, about 6.7 percent less than it had the previous year. Number five Nokia decreased its spending 20.1 percent, the most of any leading electronic equipment manufacturer, to $9 billion last year. Rounding out the top 10 was Sony, followed by Toshiba, Lenovo, LG Electronics, and Panasonic.

Overall, leading electronic equipment vendors bought $105.6 billion worth of semiconductors during the year, about 35 percent of semiconductor vendors' total chip revenue.

Gartner's findings mirror data on the semiconductor market released in June by IHS iSuppli.

Earlier this month, notoriously secretive Apple revealed more than 150 suppliers on its supplier responsibility page for the first time.

For more, see PCMag's year in review for HP and Apple.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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