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Toyota Patents New Augmented Reality Windshield Tech

Toyota's system dynamically moves driver information around to the optimal spot.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Windshields may be getting a smart upgrade in the future, if Toyota has anything to do with it.

According to Autoblog, the Japanese automaker has patented augmented reality windshield technology that could keep you better informed about what's up ahead. Automotive head-up displays already show things like speed and navigation directions on the windshield, the report notes, but Toyota's patent takes this a step further: it dynamically moves information around to the optimal spot.

"An [engine control module] analyzes the steering angle and speed, a front-mounted camera identifies the lane markings, and an interior camera finds the driver's viewpoint," the report notes. "By combining this data, the system moves the information around the windshield to be in the best location."

For instance, as you start driving faster and gazing father into the distance, the display will move up and get smaller, so it's easier to see.

"Toyota's patent seems both incredibly useful and quite realistic," Autoblog says. "The individual components for this tech already exist, but [Toyota's] idea employs them in new ways. We hope the company licenses the idea out for other HUDs because the applications could be a lot of fun."

The technology could, for instance, be particularly useful if combined with Samsung's Smart Windshield for motorcycles, eliminating the need to look down. Unveiled earlier this week, Samsung's high-tech screen syncs with your mobile device to report incoming calls and texts, highlight GPS navigation, and provide other notifications — "so you can keep both hands on the handlebar."

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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