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Drivers, Especially Women, Wary of Autonomous Cars

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Car makers are working hard to make fully autonomous vehicles a reality, but that doesn't mean consumers are ready for this futuristic technology.

Nextcar Bug artAccording to a new survey, consumers — especially women — are largely skeptical about self-driving cars. The survey of 1,028 Americans nationwide, conducted by the personal finance website NerdWallet, found that 50 percent of respondents wouldn't pay extra for a driverless car and 46 percent don't think they're safe.

"Our survey … found a distinct lack of enthusiasm toward the prospect of driverless cars, with only a small minority 'very interested' in buying one and nearly twice as many saying they were 'not at all interested,'" NerdWallet's Amy Danise wrote in a blog post.

Men, however, may be a little more accepting of the new technology. In the survey, half of men expressed interest in owning a self-driving car, compared to just 37 percent of women.

Most women expressed concern about the safety of self-driving vehicles, with 55 percent citing it as a possible drawback of the new technology, compared to 37 percent of men, who are more concerned that autonomous vehicles will take the fun out of driving. Forty-four percent of men expressed this concern, compared to just 23 percent of women.

For men and women, however, the biggest possible drawback is price. Sixty-three percent of men and 64 percent of women predict self-driving cars will be too expensive.

The survey also revealed a "sharp divide" in views on self-driving cars between millennials and older Americans. Fifty-three percent of respondents between 18 and 29 years old said they were either "very" or "somewhat" interested in owning a self-driving car, compared to 41 percent of those 30 and older.

Meanwhile, regardless of age and gender, consumers have a "limited amount of trust in autonomous car technology" overall, the survey found. When asked whether they would put a child in a driverless car to go to school or a friend's house, just 6 percent would send the kid off.

But while they might not be ready for fully autonomous vehicles, consumers are interested in safety technologies like blind-spot detection and emergency braking, which are paving the way for self-driving cars.

"People did show interest in safety technologies such as collision avoidance, suggesting the possibility that they will eventually come around to self-driving cars if they can be sold on the cars' safety promises (and if men can still have a little fun)," Danise wrote.

Earlier today, the National Transportation Safety Board (NTSB) strongly recommended that collision avoidance systems become standard on all new vehicles.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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