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Post-Holiday App Downloads Top 1.2 Billion

 & Chloe Albanesius Executive Editor, News

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Did you download apps on your new gadget last week? You're not alone. According to data from mobile analytics firm Flurry, people downloaded 1.2 billion iOS and Android apps between Dec. 25 and Dec. 31.

The week before Christmas, from Dec. 18 to Dec. 24, was already a record-breaking period, with approximately 857 million app downloads. But after everyone unwrapped their new smartphones and tablets on Christmas morning, that record was quickly broken.

"The final week of the year, between Christmas and New Year's Day, grew by 60 percent over the early-December baseline, historically punching through the billion download barrier for the first time ever to deliver 1.2 billion downloads," Flurry said in a blog post.

Most of those activations, or 509 million, came from the United States, followed by China with 99 million and the U.K. with 81 million. Rounding out the top five were Canada (41 million) as well as Germany and France, which both saw 40 million downloads.

Christmas Day was the largest single-activation day of the year, with 242 million downloads, Flurry revealed last week, up from an average of 108 million per day during the first 20 days of December and 150 million on Christmas Eve.

Flurry tracked approximately 6.8 million iOS and Android device activations during the last week of December, meanwhile. Last week, Google revealed that there were 3.7 million Android activations on Dec. 24 and Dec. 25.

Still not sure what to download? Check out PCMag's roundup of the best apps for your new smartphone or Kindle Fire or Nook device.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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