It looks like a lot of people tried out Amazon's Alexa on Christmas. The company's voice assistant software became the number one downloaded app during the holiday.
In the US, the Amazon Alexa app jumped to the top of Apple's and Google's official app stores, according to analytics firm App Annie. Since Thanksgiving, the voice assistant's app rankings have been steadily rising.
Why the high download rates? The voice assistant is used in Amazon's Echo devices, the company's line of smart speakers. Apparently, customers have been buying them up to use as Christmas gifts.
On Tuesday, Amazon said the Echo Dot, which goes for $29.99, was its best selling product over its e-commerce platform during the holiday season.
Amazon added that the Echo Dot, and other devices including the Echo Spot and Echo Buttons, have all been sold out. The Echo Dot, for instance, won't be in stock until next week.
The company's media streaming player, the Fire TV stick, was its second best selling product. During this holiday season, Amazon customers bought up twice as many as they did than last year.
The big demand for Amazon-developed devices is a win for a company that's been competing against Google, Apple and others in the smart home space. However, the e-commerce giant declined to give exact figures for the product sales, and only mentioned that "millions" of more Amazon devices were sold this holiday season compared with last year.
In the past, Amazon has often said it's had the best holiday sales season to date without giving detailed specifics.